|
Motivation: Why
I do what I do
"Motivation is a
good predictor of skill...what you're motivated
to do, you tend to get good at, and what you're
good at, you tend to be motivated to do."
I help software companies get
high-quality leads and create high-quality
promotional materials because:
#1
I truly like helping
people
I truly derive a sense of
satisfaction when I can help a company or an
individual become more successful. I also believe in
what Zig Ziglar said: "to get what you want, help
other people get what they want."
I can only help people whom I
like (which is most people, and hopefully they like
me, too!) and sell products that I think are pretty
cool.
#2
Not to use my talents
would be a waste
I
don't mean to sound conceited, but I feel that not
using my God-given talents in technology marketing,
writing and generating new ideas for clients would
be a waste. Of course, I am constantly learning,
too.
#3
Pride in my craft
Writing compelling sales copy for software companies
is a craft. And like a sword smith or other
craftsman, I feel proud of what I do and the final
product - the sharp blade - that I deliver.
Moreover, aside from the money and delighted
clients, there's nothing more thrilling than seeing
oneself in print.
At the same time, I'm dismayed by the amount of copy
that either 1) doesn't get the selling job done; or
2) is simply sloppy. Guys, we can do better!
|
