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There are three things that every
software copywriter should have:
#1 Actual Industry
Experience
As a busy software executive, you don't want to have
to spend your precious time getting a copywriter up
to speed on your technology, product or market. When
you work with a copywriter who has experience marketing software,
you'll save a lot of time.
It also really helps when a copywriter understands
how you work, i.e. when they know where you're coming
from.
I
have over 12 years of software marketing and product
management experience for Microsoft and several
other companies.
#2
The Ability to Sell in
Writing
With copywriting, the bottom line is convincing your
prospect to take some type of action. So, to write
good copy, you need to know how to write to sell.
It’s not the same as writing reports for school,
writing fiction or writing technical manuals.
I’ve followed the programs of leading B2B
technology copywriters such as Bob Bly and Chris Marlow to hone
my selling skills.
#3
Multi-cultural
These
days competition is often global. If
you market your products or services globally, then
writing copy with universal cultural appeal is a
good idea. In fact,
you can save
up to one-third of your marketing budget by
adapting a single promotion for multiple markets.
Why “re-invent the wheel”?
I’ve worked for European, Japanese and American
companies on three continents, speak four languages
and understand multiple cultures. So,
I know how to communicate a message –
and avoid the pitfalls – in order to sell to
different cultures.
* * * * *
Want to save up to one-third of your
marketing budget?
Discover how you can write a single
promotion for multiple markets in BRIDGING THE
GAP: The Proven 6-Step System for Making Your
Promotion Successful Across Multiple Cultures
GET FREE REPORT
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