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You get more than a writer…
When you hire me, you get more than a
writer. You get someone who:
Ø can
write a single promotion that works in multiple
markets worldwide
Ø knows
how to translate the “gobbledygook” of complex
technical products into compelling benefits that
grab your customer’s attention
Ø has
been on “your side of the fence” and therefore
understands how to develop and market software
products
Let me be honest with you: unlike
other copywriters, I won’t claim to be equally good
at every type of communication. I don’t want to be
all things to all people. To be outstanding, I
specialize in three areas:
Ø Direct
response copywriting:
with my marketing background and specific training
in direct response copywriting, I’m good at
understanding your audience and writing copy that
gets them to take the desired action.
Ø Marcom/collaterals:
since I understand software technologies but can
convey their benefits and features in simple terms,
I am particularly good at simplifying complex
subjects for white papers, case studies, and
brochures.
Ø Web
copywriting:
web copywriting is a lot different from other forms
of copywriting. Although I wouldn’t dream of
claiming to be an SEO expert, as an infopreneur
myself, I understand how to write for search engine
optimization. As someone who has been involved in
developing user interfaces, I also understand the
impact of good interaction design, and more
generally how words and design should work together
on the web.
Here are some of the specific
services I offer:
Direct response copywriting
Direct Response Packages
Lead Generating / Sales Letters
Email Marketing
Landing Pages
Marcom/Collaterals
Brochures
White Papers
Case Studies/User Stories
Data Sheets
Newsletters and e-newsletters
Feature Articles
Website copywriting
New Website Copy
Web Copy Refresh
Landing Pages
Micro-sites (one-page sales/lead-gen
letters)
* *
* * *
I invite you to take a look at some samples of my work for
software companies.
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