“The Most Important
Email Marketing Tactic of All”
Volume I, Issue
9, December 2006
download pdf (51
kb)
"...a Jupiter Research
survey of 600 email marketers found that marketers
who test are nearly twice as likely to attain
conversion rates of 3 percent or better. Despite
this compelling argument in favor of testing, only
about 40 percent of marketers use this easy and
simple tactic."
>
More
“Is 'Authentic
Marketing' an Oxymoron?"
Volume I, Issue
8, November 2006
download pdf (54
kb)
"...the best
marketing is almost always the marketing that is
authentic. What is 'authentic marketing'? It’s
more than just 'being honest', it also entails
'being yourself'. This may run counter to the
notions taught in most marketing classes, but there
are several good reasons for marketing
authentically."
> More
"Hypnotic Writing:
How to Use Words to Hypnotize Your Audience"
Volume I, Issue
7, October 2006
download pdf (102 kb)
“Hypnotic writing
is intentionally using words to guide people
into a focused mental state where they are
inclined to buy your product or service.”
> More
“5 Words You
Should Never Use…and Several You Should"
Volume I, Issue
6, September 2006
download pdf (58 kb)
Here are some
words that you should almost never use and the
ones that you should use instead. I also show
how changing just one letter can increase your
conversion rate!
> More
"Soft
Landing?"
Volume I, Issue
5, August 2006
download pdf (51 kb)
Why your website
may need a landing page and why perhaps all web
pages should be de facto landing pages.
> More
"To SEO or not to SEO...?"
Volume I, Issue
4, July 2006
download pdf (58 kb)
There's a debate raging in
marketing circles: should you use SEO or Search
Engine Optimization techniques on your website
or not?
> More
"Too
American"...?
Volume I, Issue 3, June 2006
download pdf (58 kb)
What is being "too
American" and why is it relevant to your marketing?
This is a phrase often heard over here in Europe,
and it is almost always used in a derogatory or
disapproving way.
>
More
"Cross-cultural Testimonials?"
Volume I, Issue 2,
May 2006
download pdf (50 kb)
I had a client who said that
testimonials don't work
in Europe because no one believes them. When I
argued to the
contrary, he insisted that I like them "because
you're American." I heartily disagree. As with most things, the
"devil is in the
details."
>
More
"Translation Blunders and How to Avoid Them"
Volume I,
Issue 1, April 2006
download pdf (63 kb)
Translation
errors are the cause of some of the biggest and most
embarrassing (albeit amusing) blunders in
international business. Yet with a little extra
care, errors are easily avoidable.
> More
