Assessment, How Good Is Your Sales Copy?

How often does someone give you an extra $600?

...one recent client was so pleased with my work that she gave me a bonus of €500 (over $600)…without my even asking for it!

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"How good is your sales copy?"

Take the 5 minute sales copy assessment to find out.

'How Good Is Your Sales Copy?'

Clearly identifying an intention for my sales copy is as important as the actual copy itself.

TrueFalse

When selling to technical people, one should avoid appealing to the emotions.

TrueFalse

My sales copy will be more effective if I hold a 'conversation' with the reader.

TrueFalse

Sales copy should always be grammatically correct.

TrueFalse

Sales copy that targets a technical audience is more effective if it's written in a dry, technical style.

TrueFalse

The 'voice' of my copy should always be authentic, even if it makes me or my company seem less than perfect.

TrueFalse

Anyone who can write reasonably well can immediately start writing effective sales copy.

TrueFalse

The 'call to action' is the most important part of any sales letter.

TrueFalse

Matching the offer to just the right market segment is even more important than the sales copy.

TrueFalse

It's impossible to measure the effectiveness of sales copy.

TrueFalse

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